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How to Set up WooCommerce Customer Tracking Using Google Analytics?

You can provide more personalized shopping experience with customer tracking on the basis of customer behavior in your ecommerce store.

This way, Google Analytics is the best tool to keep track on your visitors. It tracks sources of your traffic and user engagement. It provides added ecommerce tracking for ecommerce platforms. You can keep track on –

  • Customer checkout
  • Shopping behavior
  • Sales performance
  • Product lists

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How to enable WooCommerce Customer Tracking with Google Analytics?

Set Up WordPress Ecommerce Tracking

  • First of all, you will want to install MonsterInsights plugin and install it.
  • Connect it to your Google Analytics account.
  • Go to Insights > Add-ons and install the add-on “MonsterInsights Ecommerce”. Click on Activate button.
  • Go to Insights > Settings and click on “Tracking” tab. Click on “Ecommerce” tab and check the box “Enhanced Ecommerce”
  • Click on “Demographics” and check the box next to “Enable user ID Tracking”.
  • Click on “Save Changes” to store settings.

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Enable Enhanced Ecommerce Tracking

  • By default, Ecommerce tracking is not enabled in Google Analytics account by default, and you will need to enable it manually. Go to Google Analytics dashboard and turn to admin page.
  • Click “Ecommerce settings” and click slider and select “Enable Ecommerce” to turn on. Click on Next Step button to proceed.
  • Turn on “Enhanced Ecommerce Settings” in the next step and click “Submit” to save changes.
  • Now it will show enhanced ecommerce reports.

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Enable Customer Tracking

Now that you have enhanced ecommerce tracking, it will open ecommerce reporting features. But by default, user tracking is not enabled.

  • Log in to your Google Analytics dashboard to enable customer tracking and open the admin page.
  • Click on “Tracking Info” link under property to expand submenu and click User-ID link.
  • On the next page, review and agree to user-ID policy and turn on. Click on “Next Step” to proceed.
  • Now Google Analytics will ask how you would setup user-ID tracking. Click on “Next Step” if you are using MonsterInsights to do this.
  • Click on “Create” to enable tracking user ID.
  • Enter “Reporting View Name” to display reports of User ID. Add “User-ID” in the name so you can remember where tracking is enabled.
  • Scroll down to the bottom and click “Create View” button and save changes.

View Customer Tracking Reports

Now everything is ready to go. Google Analytics will do the rest to track all your visitors. It will also track logged-in users with its different WordPress user ID.

  • To keep track on customer activity, click on “Audience > User Explorer” menu in your Google Analytics account.
  • You will see reports with a different ID assigned to all guest users.
  • Click on Google Analytics icon on the top left corner to view the report in WooCommerce for logged in users.
  • You can see your profile and check user-ID reporting view under ‘All website data’.
  • Load User-ID reporting view.
  • Click on “Audience > User Explorer” and you can see logged-in tracking report where each user has their own user id.
  • Click on it to see individual tracking data.
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